PetTrail AI Privacy Policy
Effective Date: September 9, 2026
1. Introduction
PetTrail AI (“PetTrail AI,” “we,” “us,” or “our”) operates a U.S.-based lost-pet recovery platform designed to help pet owners, finders, and authorized administrators share information, evaluate possible pet matches, and coordinate recovery efforts.
This Privacy Policy explains how PetTrail AI collects, uses, stores, and shares information when you use our website, applications, and related services.
PetTrail AI is based in the United States and may make its services available in selected areas throughout the United States.
2. Information We Collect
Depending on how you use PetTrail AI, we may collect:
Account Information
- Name
- Email address
- Login and authentication information
- Account preferences
Pet Information
- Pet name
- Species and breed
- Colors and physical characteristics
- Size, approximate age, and weight
- Collar, harness, accessories, and distinguishing markings
- Microchip information or reference information you choose to provide
- Pet profile notes
- Photographs
Missing-Pet Information
- Last-known or last-seen location
- Date and time the pet was last seen
- Circumstances surrounding the disappearance
- Search information
- Photos and identifying details
- Reward information, when applicable
Found-Pet and Sighting Information
Users may submit information about animals they have found or possibly seen, including photographs, descriptions, approximate locations, dates, times, and other information that may assist with identifying an animal.
PetTrail AI may restrict information shown to other users to protect finder privacy and location information.
Recovery and Reward Information
We may maintain records concerning reported recoveries, administrative verification, finder attribution, disputes, reward decisions, and related audit records.
A reward attribution or administrative decision does not necessarily mean that money has been paid or transferred.
3. Location Information
Location information is important to lost-pet recovery.
PetTrail AI may collect locations supplied by owners, finders, or other users, including last-seen locations and locations associated with sightings or found animals.
We may generalize, limit, or otherwise restrict location information before displaying it to other users when appropriate for privacy or safety.
Users should not use location information obtained through PetTrail AI to harass, stalk, threaten, trespass upon, or otherwise harm another person.
4. Photographs and AI-Assisted Matching
PetTrail AI uses automated visual-analysis technology to assist with evaluating whether photographs may depict the same or a similar animal.
Our systems may create mathematical representations or image embeddings from pet photographs. These representations can be compared to help identify potentially similar animals.
AI-generated similarity information is advisory only.
A similarity score or AI-generated candidate:
- does not establish that two animals are the same;
- does not prove ownership;
- does not automatically link a found animal to a missing-pet case;
- does not automatically declare a pet recovered; and
- does not automatically determine entitlement to a reward.
PetTrail AI incorporates human review and verification into its recovery process.
5. How We Use Information
We may use information to:
- Provide and operate PetTrail AI
- Create and manage accounts
- Maintain pet profiles
- Publish and manage missing-pet cases
- Process found-pet and sighting reports
- Generate possible-match candidates
- Perform AI-assisted visual similarity analysis
- Assist authorized administrators with candidate review
- Notify owners of possible matches or requests for additional information
- Coordinate recovery verification
- Maintain reward and attribution records
- Prevent fraud, abuse, spam, and misuse
- Maintain security and audit records
- Process applicable service payments
- Diagnose technical problems
- Improve PetTrail AI
6. Finder and Reporter Privacy
PetTrail AI is designed to limit unnecessary disclosure of finder and reporter information.
Information submitted privately by a finder or reporter, including private notes or identifying information, may be restricted to authorized personnel and is not necessarily shown to a pet owner or the public.
We may disclose information when necessary to comply with law, protect users or animals, investigate fraud or abuse, or respond to valid legal process.
7. Payments
Certain PetTrail AI services may require payment.
Payment processing may be provided by Stripe or another disclosed payment processor.
PetTrail AI does not need to store complete payment-card numbers when payment information is processed directly by the payment provider. The payment processor may collect and process payment information according to its own privacy policy and terms.
We may maintain transaction information necessary to identify a payment, service purchased, amount, status, and associated PetTrail AI case.
8. Rewards
Users may choose to offer rewards in connection with missing-pet cases.
PetTrail AI may maintain information concerning reward offers, recovery verification, potential finder attribution, administrative decisions, and disputes.
Unless expressly stated otherwise, displaying an attribution decision, reward status, or possible recipient does not establish that payment has occurred.
Additional reward/payment rules may apply before PetTrail AI begins facilitating actual reward transfers.
9. How We Share Information
We may share information:
- With users when necessary to provide a feature they requested
- With authorized PetTrail AI administrators
- With service providers that help operate the platform
- With payment processors
- When required by law or valid legal process
- When reasonably necessary to protect users, animals, PetTrail AI, or others
- During a merger, acquisition, financing, reorganization, or transfer of the service, subject to applicable law
We do not sell personal information simply for monetary payment.
10. Data Security
PetTrail AI uses administrative, technical, and organizational safeguards designed to protect information.
These may include authentication, access controls, database security policies, restricted administrative functions, privacy filtering, and audit records.
No Internet service or storage system can guarantee absolute security.
11. Data Retention
We may retain information for as long as reasonably necessary to:
- Provide the service
- Maintain missing/found/recovery histories
- Maintain security and audit records
- Resolve disputes
- Meet legal, accounting, fraud-prevention, or operational requirements
Retention periods may differ depending on the type of information and purpose for which it is maintained.
12. Your Choices and Privacy Rights
Depending on your location and applicable law, you may have rights concerning your personal information, including rights to request access, correction, or deletion.
Some information may need to be retained where required for security, fraud prevention, dispute resolution, legal compliance, transaction records, or legitimate operational purposes.
Privacy requests may be sent to: support@pettrailai.com
We may need to verify your identity before fulfilling certain requests.
13. Children's Privacy
PetTrail AI is not intended for children under 13.
We do not knowingly seek to collect personal information directly from children under 13. If we learn that such information has been collected contrary to applicable law, we will take appropriate steps to address it.
14. U.S. State Privacy Rights
Residents of certain U.S. states may have additional privacy rights under state law.
Where applicable, PetTrail AI will honor rights required by law. These rights may include access, correction, deletion, portability, or information about certain uses or disclosures of personal information.
15. Third-Party Services
PetTrail AI may rely on third-party infrastructure and service providers for services such as hosting, authentication, database operations, payment processing, and other technical functions.
Those providers may process information as necessary to provide their services and may maintain their own privacy policies.
16. Changes to This Privacy Policy
We may update this Privacy Policy as PetTrail AI develops, expands to additional locations, adds features, or responds to legal requirements.
The effective date at the top will be updated when appropriate.
Material changes may also be communicated through the service or other reasonable means.
17. Contact Us
For general support: support@pettrailai.com
For privacy requests: support@pettrailai.com
See also our Terms of Service.